cropped view of businesswoman typing on laptop at workplace with multimedia icons
Let’s face it—no one likes to be sold to. But everyone loves to buy when the value is clear.
So how do you sell your products or services without sounding like a used car salesperson? You use value-first contentthat builds trust, answers questions, and nudges people naturally toward buying.
Here are 3 powerful types of content that convert—without being pushy:
1. Educational Content (Teach Them Something Useful)
This type of content positions you as the expert. When you help your audience solve a problem—even a small one—they begin to trust you.
✅ Examples:
- “How to Choose the Right Logo for Your Business”
- “5 Tax Deductions Most Entrepreneurs Miss”
- “Checklist: What to Bring to Your First Vendor Event”
Pro Tip: End each post with a soft CTA like “Need help with this? Book a free consult.”
2. Behind-the-Scenes Content (Build Connection + Transparency)
People don’t just buy products—they buy people. Show them your process, workspace, team, or even your mistakes. It humanizes your brand and builds loyalty.
✅ Examples:
- “Watch Me Pack an Order for a New Client”
- “A Peek at My Daily Routine as a Mompreneur”
- “Why I Changed My Pricing (And What I Learned)”
Pro Tip: Use video or photo reels on social media for this. They get tons of engagement.
3. Customer Stories & Testimonials (Let Others Sell for You)
The most persuasive content isn’t written by you—it’s written about you. Show real people getting real results from your product or service.
✅ Examples:
- “How Jordan Turned Her Side Hustle Into a Full-Time Business with Our Help”
- “Before & After: Brand Transformation in 3 Weeks”
- “Why 250+ Small Biz Owners Trust Our Print Services”
Pro Tip: Always include a photo, video, or direct quote for authenticity.
Final Thought:
Salesy content pushes. Strategic content pulls. Use education, connection, and stories to attract buyers—without ever needing to beg for a sale.
Want us to create a downloadable content calendar with plug-and-play post ideas like these? Let’s do it for your TaylorMag site or member area!
